The body map

The body works as one connected system, but conditions at its surface change from one area to another. The Body Map brings those differences into one view, so odor can be understood where it actually occurs.

Runner with selectable care zones at the scalp, breath, underarms, body, intimate area and feet

Explore by zone

References — [1] Rudden et al., 2020. [2] Choi et al., 2022. [3] Callewaert et al., 2020. [4] Miao et al., 2021. [5] Suzuki et al., 2021. [6] ACOG, 2026.

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Biological context

Why a map makes sense

The skin is not uniform. Some areas generate heat; some overproduce natural oils; others are shaped by constant friction or trapped moisture. These exact physical variables dictate the microbial communities that live there.[3]

We use the Body Map to keep this biological complexity practical. It allows us to analyze the exact environment of a specific zone and develop a formula strictly for those conditions.

Reference  [3] Callewaert C, Ravard Helffer K, Lebaron P. Am J Clin Dermatol. 2020;21(Suppl 1):4–11.

Formulation logic

The zone tells us where to start.

The process is straightforward: identify the biological reaction in the area, determine what is needed to balance it, and build a format that fits seamlessly into an existing routine. Targeted care should never make everyday hygiene more complicated.

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Person brushing their teeth in front of a bathroom mirror